Whether you want it or not, you always have to deal with finance which at times can be intricate. In order to raise awareness and facilitate the process of using financial services, the Central Bank of Armenia came up with an idea of creating an online platform, ABC Finance. Following the wish of the CBA, Deem Communications started to develop a distinct brand concept for ABC Finance that was to stand out and be eye-catching.
A high-impact logo, a dynamic branding toolkit and distinctive collateral materials were the results of a long elaboration process. As a result, today ABC Finance presents itself with a recognizable brand identity and is able to effectively communicate its core values among its stakeholders.