Anniversaries are always special. They are a very important occasion to sum up what has been done and to think of future plans and accomplishments. In 2010, ACBA Credit Agricole Bank was turning 15 and such an occasion could not go without a proper celebration. As the central visual value of the anniversary, our Creative Team adapted the Bank’s logo and created uniquely branded promotional items.
On the very day of the anniversary, 23 September 2010, Deem Communications planned and executed a series of public activities culminating with an open-air live concert at the Cascade, Cafesjian Cultural Center in Yerevan. Having united local popular singers, accompanied by the National Symphonic-Jazz Orchestra, the evening concluded with the show of colorful fireworks. There were also some lucky ones! Thousands of clients, staff and citizens received branded prizes and keepsakes throughout the event.