A large dose of creativity and a unique approach is what makes a marketing product successful. Tourism marketing may require an even larger amount of creativity because every time you promote a specific tourism destination you compete with the entire world. But DEEM loves new challenges, as the tougher the competition the more creative you can get!
In 2016 DEEM won a tender to promote Ajara in Armenia. It launched a comprehensive campaign with two sets of promotional posters and brochures, radio and TV commercials, a Facebook contest, SMM and a TV program! All this, spiced with DEEM's holistic efforts created massive buzz not only in Yerevan but in all regions of Armenia. As a result, the flow of Armenian tourists to Georgia's sun-drenched region significantly increased in just one year.