Development goes hand-in-hand with communication. It is a key to sustainable future, while communication is the driving force behind greater success and lasting impact. The Asian Development Bank, one of the leading financial institutions in the world, has a long-standing commitment to development and poverty reduction. It opened its residence mission in Armenia back in 2005 and when it came to communicating its decade-long partnership with our country, DEEM came on board as the communications agency of record.
Starting with creative solutions, the fruitful cooperation with DEEM expanded to PR, strategic consultancy and event management. The highlight of the 2-year cooperation was a high-level event to communicate ADB’s achievements and best practices in Armenia. The team developed an outstanding branding concept for ADB’s 10th anniversary event, as well as supported with communications and event management. The event was a major success featuring a conference and workshop, screening of a DEEM-produced documentary on best practices of ADB in Armenia, a press briefing and a gala reception.