Forest fires are one of the key reasons behind the loss of forests. Effectively communicating ways of preventing wildfire can help preserve the green lungs of the earth.
When the World Bank looked for an agency to create a logo and promotional materials for its FLEG program, aimed at forest preservation and forest fire prevention, they reached to DEEM. The Creative team picked the character of an owl as a symbol of wisdom and one of the main forest guardians in Armenia. This worked well to carry the message on all communication material, brochure, calendar, banner and origami-leaflet to focus public attention on the issue of forest fires and to encourage them to take preventive action.