As the brand moves into the physical world and interacts with the audience, it starts telling a story, it starts telling a lifestyle.
It was back in 2007 when DEEM started its cooperation with Square One Restaurant. Starting with strategic consultancy at first, it grew to corporate branding, interior design, advertising, and a set of promotional campaigns which conveyed the friendly feel of the space.
DEEM also organized a New Year party in Square One’s downtown space, inviting customers to experience the new side of Square One. This is how Square One turned from a food to a lifestyle brand, one of the most recognized and long-lived brands in Armenia with a large number of loyal customers who love to enjoy good food and drink and friendly talk in a friendly atmosphere.