Yerevan, Armenia

What is PR Summit Armenia 2017?

PR Summit Armenia is a platform for PR and communications professionals to explore best practices and trends of Public Relations worldwide.

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What is PR Summit Armenia 2017?

PR Summit Armenia is a platform for PR and communications professionals to explore best practices and trends of Public Relations worldwide. Held for already 4th time, PR Summit Armenia hosts leading international and local experts to share their experiences and expertise. This year we feature international guest speakers from the U.S.A., Germany, Lebanon and Russia.
PR Summit Armenia is a major PR Event in the South Caucasus region. In the previous years, numerous world-renowned organisations of the industry have contributed to the success of the PR Summit. Among them: Ogilvy PR Worldwide, Ketchum Maslov, Media Consulta Group, Hallvarsson & Halvarsson (H&H), PR Society of America (PRSA), PR Academy in the UK and others.
The Summit is initiated and organised by Deem Communications, a PR and Marketing agency, with the support of great speakers and partners.

Why should I participate?

PR Summit Armenia is a 3-day professional networking and knowledge-sharing event for 100+ local and international experts.

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Why should I participate?

By taking part in PR Summit Armenia 2017, you will have access to:
• Professional networking and knowledge-sharing with 100+ local and international professionals
• Hands-on sessions by seasoned experts from well-established institutions and agencies
• Collaborative space enabling the development of PR and Communication industry locally and internationally

speakers

Katerina Tsetsura is the Director of Graduate Studies at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma in the U.S. She is the author of over 80 publications and 100 conference proceedings and papers in global public relations, ethics, media transparency, social construction of public relations, women in the field of strategic communication, and public diplomacy. Katerina is also the Vice-Chair of Public Relations Division of the International Communication Association (ICA), and a member of the Global Commission on Public Relations Education.

Katerina Tsetsura

Director of Graduate Studies, Journalism and Mass Media, University of Oklahoma, U.S.

Nada Tawil is the Head of Communication Department at Byblos Bank Lebanon. Having a professional experience of more than 20 years, she is now responsible for managing internal and external communications of the financial group that operates in 11 countries. Nada Tawil has an expertise in marketing management, business strategy and communication, advertising and public relations.

Nada Tawil

Head of Communication Department, Byblos Bank, Lebanon

Evgenia Kondrasheva is the Client Service Director at the Moscow office of Ketchum, a leading communications agency in Europe and worldwide. Her current function includes consultancy and business development. Evgenia has over 12 years of professional experience in brand and consumer PR. On her career path, she worked with numerous renowned companies, such as Hyatt Hotels Corporation, Emirates, Philips, P&G, Samsonite, and Whirlpool.

Evgenia Kondrasheva

Client Service Director, Ketchum, Russia

Ruben Harutunian is the Deputy Chief of the Political/Economic Section at the U.S. Embassy in Yerevan. With over 10 years of experience in Diplomatic Relations and Public Affairs in the United States, Russia, Israel, and Armenia, Mr. Harutunian has contributed to the development of U.S.-Armenia economic and political relations during his 3 years in Yerevan. His previous assignments include serving as Special Assistant to Secretaries of State Hillary Clinton and John Kerry at the U.S. Department of State, as a Political Officer at the U.S. Embassy in Moscow, and as Deputy Spokesman at the U.S. Embassy in Tel Aviv.

Ruben Harutunian

Deputy Chief of the Political/Economic Section of the U.S. Embassy in Yerevan

Schedule

  • 18:00
    Public LectureDr. Katerina Tsetsura /
  • 09:00
    Registration
  • 10:00
    Welcome Note
  • 10:15
    Networking
  • 10:30
    Plenary Session: Trends and Convergence of Communication
  • 11:15
    Workshop Sessions 1 (PR and Media Convergence)
  • 12:30
    Pocket Sessions (Storytelling through Multimedia)
  • 13:15
    Lunch Break
  • 14:30
    Workshop Sessions 2 (Digital Communication)
  • 15:45
    Panel Discussion (Government Relations)
  • 16:15
    Workshop Sessions 3 (Strategic Communication)
  • 17:30
    Closing Remarks
  • 18:00
    Summit Adjourns
  • 09:00
    Trip to Gyumri (2nd largest city of Armenia)
  • 12:00
    Workshop Session: City Branding and Storytelling for Economic Development
  • 14:00
    Lunch break
  • 15:00
    City Tour
  • 16:00
    Back to Yerevan

Register

LOCAL
AMD 28000 (By May 5)
AMD 36000
  • Public Lecture: May 19
  • 1 Plenary Session: May 20
  • 3 Workshop Sessions: May 20
  • 1 Plenary Session: May 20
  • 1 Panel Discussion: May 20
  • Coffee Breaks
  • Lunch Break
  • Networking
  • -
  • -
INT.
USD 200 (By May 5)
USD 250
  • Welcome reception & networking with guest speakers: May 19
  • Public Lecture: May 19
  • 1 Plenary Session: May 20
  • 3 Workshop Sessions: May 20
  • 1 Plenary Session: May 20
  • 1 Panel Discussion: May 20
  • Coffee Breaks: May 20
  • Lunch Break: May 20
  • Closing Event: May 20
  • City Branding Workshop in Gyumri: May 21
Reception and Closing Event are available at additional fee.
All taxes included.

 

International participants will get a 20% discount for their stay at Ibis Hotel Yerevan Center

03

Editions

28

Speakers

30

Partners

45

Sessions

270

Participants

600

Attendees

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