Welcome to the first PR Summit in Armenia that will be held on 11-13 April, 2014 @ AUA.

This is an exciting endeavor that brings together PR and communications professionals to network and discuss in-depth,  challenging and motivating ideas in the industry both in Armenia and globally.

The PR Summit in Armenia features keynote speakers from the U.S., UK and Germany. Learn more about the international Speakers.

The aim of the PR Summit is to foster professional development of PR industry in Armenia based on international best practices, trends and priorities.

This is a professional networking platform where local and international communications professionals continuously interact and establish working relations for advancing their skills, knowledge in communication management of their brands, businesses and establishing rapport with new key publics. This is WherePRTalksProfesionalism.

This is where you join the conversations. The summit sessions incorporate general and specific areas of PR discipline to accommodate the communication interests of PR and communications professionals, local and international businesses, the media, non-profit organizations as well as students studying communications disciplines.


April 11 PR Talks @ AUA –  lecture open to students and interested public. Free admission!

April 12 PR Summit @ AUA –  preregistration is requested, seating is limited. Attendance fee is AMD 20,000+ VAT payable in cash or by transfer. Includes lunch, coffee breaks and information package. For payment inquiries call 055 992 228.

April 13 PR Talks workshop @ Hyatt Place Yerevan. Seating is limited to 40 participants. Preregistration is requested. By invitation. (No attendance fee.)

Note: the alumni of U.S. supported education and exchange programs have free access to all events of the PR Summit.

We are happy to give you more information and welcome you at the PR Summit. Contact us.

Date Time Theme Speaker


19:00 PR Talks – PR as a Career Choice Dustin Supa












10:0010:3011:00 RegistrationWelcome NoteKEYNOTE ADDRESS

PR as a Driving Force for Innovation & Social Change

Raffi Niziblian

Dustin Supa

12:00 SESSION 1  /  parallelWORKSHOPS1.Understanding PR & Media Relations

2. PR in today’s Multi-channel  Social Media Communications

3. Challenges in Multi-National PR Campaigns

Dustin Supa

Suresh Raj

Katya Koryakovtseva

13:30 LUNCH – TO BE SERVED AT AUA Alin Talin Performance during lunch
14:30 POCKET SESSIONS / parallel

1. Crowd Sourcing as a PR Tool

2. CSR is not PR



Trace Cohen – NYC/online

Nazareth Seferian


 15:00 SESSION 2 / parallel1.

Panel Discussion: PR Practice, Education and Professional Bodies in Armenia

2. Workshop: Global vs. Local – Do Geographical Boundaries Matter as Brands Actively Embrace the Digital World?

Armenia PR Experts 

Suresh Raj

16:30  CLOSING SESSIONPR Campaign Management Katya Koryakovtseva
 17:00 Wrap up and Q&A
13/04  11:00 PR Practice in Emerging Markets Like Armenia Dustin Supa
 12:00 PR Measurement Dustin Supa

April 11 :  AUA main building (40 Marshal Baghramyan Ave.) in Alex and Marie Manoogian Hall # 106 E. 

April 12 PR Summit: AUA.  Preregistration is requested, seating is limited. Attendance fee is AMD 20,000 + VAT payable in cash or by transfer. Includes lunch, coffee breaks and information package.

April 13:   Hyatt Place Yerevan Hotel (26/1 Vazgen Sargsyan St.)

IMPORTANT : After you have registered, make your payment by April 8 to secure your attendance. For payment inquiries call 055 992 228.


Dr. Dustin W. Supa

We are pleased to introduce Dr. Dustin W. Supa – a keynote speaker of PR Talks and PR Summit in Armenia.

Dr. Supa is an experienced PR expert from the U.S. knowledgeable about the industry’s development trends internationally. He currently teaches and conducts research at Boston University.  His research and practice focuses on the media relations process in public relations, the use of visual persuasive devices and the application of modern critical social theory to public relations.

Dr. Supa earned the Ph.D. in communication with an emphasis in public relations at the University of Miami. He was a sequence coordinator for the public relations program at Ball State University.  He initiated and hosted PR related events such as Schrantz lecture series at Ball State University and Indiana Public Relations Leadership Summit.

During April 11-13 Dr. Supa will present and conduct workshops around the following topics

  • PR as a Career Choice
  • PR as a Driving Force for Innovation and Social Change
  • Understanding Relations between PR and Media
  • PR Practice in Emerging Markets
  • PR Measurement

We hope to host you at the professional discussions with Dr. Supa.


Katya Koryakovtseva

Katya Koryakovtseva has been collaborating with media consulta for over 5 years. She has been managing integrated pan-European communication campaigns for European Commission directorate-generals including DG AGRI, DG MOVE, DG ENTR and EU Delegation to Ukraine. She has successfully incorporated management of cultural diversity into her work, adapting campaign structures to local climates.  Her experience focuses on natural resource companies, governmental bodies and industry associations to develop strategies attracting international investment to remote regions of Kazakhstan, South East Asia, Australia and the Middle East.

Katya holds a BA in European Studies and a MSc in Global Management.

On April 12 Katya Koryakovtseva will present and conduct a workshop and hold the closing session on the following topics:

  • Challenges in Multi-National PR Campaigns
  • PR Campaign Management


Mr. Suresh Raj

Please welcome Mr. Suresh Raj – a PR Summit keynote speaker from the UK. Suresh is the Business Development Director of Ogilvy Public Relations Worldwide.  A global top 10 agency, Ogilvy PR is one of the largest PR networks in the world with 85 offices across the world specialising in brand & consumer marketing, corporate PR, social marketing, public affairs, social & content communications amongst other key PR practice areas.

Suresh began his career in PR 17 years ago, upon completing his MBA in International Management. He pursued an active career in marketing by focusing on Public Relations and the impact this discipline has within the wider marketing mix.  For the first five years, as a PR practitioner himself, Suresh specialised in delivering ground breaking media relations campaigns for consumer, corporate and financial services brands like Audi, Disney, Virgin Money and Zurich Financial Services.

On April 12 Suresh Raj will present and conduct workshops around the following topics:

  • The role of PR in today’s Multi-channel Communication
  • Global vs. Local – Do Geographical Boundaries Matter as Brands Actively Embrace the Digital World?

PR Summit brought to you with the support and participation of:

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