Deem PR Summit

We are excited and honored to present the second edition of PR Summit Armenia on the weekend of April 10-12, 2015 @ the American University of Armenia.

This year, we are hosting International expert Speakers from the U.K., Sweden, France and Canada.

The PR summit would not have been possible without the participation of local PR and Communications professionals as well as the Support of our wonderful partners.

As for us, we are inspired by your interest, commitment and enthusiasm.

PR Summit Armenia aims to foster professional development based on international best practices, trends and priorities. It is a professional networking platform where local and international communications professionals interact and establish working relations for advancing their knowledge and skills. This is WherePRTalksProfesionalism.

Join this professional platform for learning, sharing and experiencing. Register by 6 April.

For details and participation fee check Program.

For PR Summit Armenia 2014 click Archive.

Date	Time	Theme	Speaker

11/04	9:30	REGISTRATION AND NETWORKING
	10:30	Welcome Note	Dr. Donald Fuller, Interim Provost, AUA Melissa Brown, Program Chair BA in English & Communications, AUA Mårten Ehnberg, Charge d’ Affairs, Embassy of Sweden in Yerevan Host – Nazareth Seferian, Country Director at ONEArmenia
	11:00	PARALLEL WORKSHOP SESSIONS 1
		1. Campaign Approach to Public Engagement	Iain Bundred (U.K.)
		2. Digital Corporate Communications: What Stakeholders Expect and How Companies Perform	Karolina Dubowicz (Sweden)
		3. Research Challenge: You Can’t Manage What you Don’t Measure	Shushan Harutyunyan, Communications Manager Lilit Nahapetyan, Research Analyst IPSC

	12:30	PARALLEL POCKET SESSIONS 2
		Panel Discussion: Communications Landscape in Armenia	Zara Zeitountsian Vahe Isahakyan Artur Papyan Davit Alaverdan Gnel Nalbandyan
		How to Develop a Digital Marketing Strategy that Rocks	Marianna Vardanyan (Armenia)
		Generating Social Good through Effective Communication	Karine Vann (U.S. – Armenia)

	13:00	LUNCH SERVED @ AUA

	14:00	Discussion: How to Use the Full Value of PR?

	15:00	PARALLEL WORKSHOP SESSIONS 2
		PR and Media Relations: Best Ethical Practice	Guillaume De Chazournes (France) & Adrineh Der-Boghossian (Canada-Armenia)
		Reputation Management: Handling Risks, Issues and Crises	Iain Bundred (U.K.)
		Credible Sustainability Communications – a Swedish Perspective	Karolina Dubowicz (Sweden)

	16:45	CLOSING REMARKS

	17:30	SUMMIT ADJOURNS

12/04	10:00	Coaching Session for Companies: CSR, Sustainability & Corporate Communications	Karolina Dubowicz (Sweden), Nazareth Seferian (Armenia) & Jemma Israyelyan (Armenia)
	12:00	Closing Remarks
	Note:	English is the working language on 11 and 12 April. Whisper translation will be provided upon request

IMPORTANT

Fees and Payment Method

April 11 PR Summit @ AUA Avedissian Building

-> Preregistration is requested, seating is limited.

Attendance fee per person is 25,000 AMD + VAT payable in cash or by transfer. Includes lunch, coffee breaks and information package.

April 12 PR Talks Coaching Session for Companies @ HYATT Place Yerevan (26/1 Vazgen Sargsyan St.).

-> By invitation. Preregistration is requested, seating is limited to 15 companies.

Attendance fee per company is 15,000 + VAT. Includes participation of up to 3 persons per company and a coffee break.

For payment inquiries please call 055 992 228. Payment deadline is April 8, 2015.

Got questions? Contact us. We’ll be happy to provide give you with more information.

See you at the PR Summit 2015!

Karolina Dubowicz

Communications Expert from Sweden

Karolina Dubowicz has 10 years of experience in sustainability and corporate communications. She is currently a senior consultant at Hallvarsson & Halvarsson, an agency within Sweden’s largest communications group. Karolina works as an adviser and copywriter, helping companies in several sectors such as retail, infrastructure, building and construction, enhance their efforts and strengthen stakeholder relations. She also has many years of experience working with H&M’s global communications team and sustainability team.

TOPICS:

Credible Sustainability Communications – a Swedish Perspective
Digital Corporate Communications: What Stakeholders Expect and How Companies Perform

Iain Bundred

EAME Managing Director, Ogilvy PR Worldwide (U.K.)

Iain Bundred works across strategic media projects at Ogilvy PR. Highly experienced in political communications, especially as adviser to Prime Ministers in the UK and Middle East, Iain offers insights on the public affairs landscape in the UK and beyond. As the Corporate Director, Iain provides strategic counsel to global brand accounts. He holds a BSc in Government from the LSE.

TOPICS

Reputation Management: Handling Risks, Issues and Crises
Campaign Approach to Engaging Publics

Adrineh Der-Boghossian

Translator, Writer, Researcher

Originally from Canada, Adrineh Der-Boghossian has been living in Yerevan and working in the local news media sector since 2009. She works for local media organizations and teaches at the American University of Armenia. Adrineh obtained her MSc in Communication Studies in Brussels, Belgium.

Adrineh and Guillaume will jointly present

TOPIC

PR and Media Relations: Best Ethical Practice

Guillaume De Chazournes

Journalist and Instructor at AUA

Guillaume De Chazournes is a French freelance investigative journalist. He currently teaches at the American University of Armenia and focuses on corruption and environmental issues as a freelance journalist. He holds a degree in Political Sciences and International Relations.

Adrineh and Guillaume will jointly present

TOPIC

PR and Media Relations: Best Ethical Practice

The Registration is Now Closed

For payment inquiries call 055 99 22 28.
We are looking forward to welcoming you.

PR Summit brought to you with the support and participation of:

Thanks for using PR Summit Armenia resources. We like and encourage sharing knowledge. The presentations can be downloaded for your personal use and are not intended for commercial use, in full or in part. The content may contain copyrighted material. Please cite the authors of the presentations whenever you use their information.

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